Kia Motors is a Korean automaker that caters to budget-minded consumers. The company's vehicles are priced below competing models and typically represent a good value when taking into consideration their high feature content.Founded in Korea in 1944, Kia started as a producer of steel tubing and bicycle parts. The company's name has its roots in the Chinese language, and means "to arise, to come up out of Asia." By the early 1950s, the company had produced Korea's first bicycle; by the latter part of the decade, Kia had branched out into motor scooters, with the rollout of the C100.The 1960s saw Kia expanding its lineup to include motorcycles and three-wheeled cargo vehicles. Naturally, the next logical step was automobile production, and the company began moving in this direction in the early 1970s. By 1973, Kia had built a facility designed to make its automotive dreams a reality; its Sohari plant held the distinction of being Korea's first fully integrated automobile production facility, and went on to spawn Korea's first internal-combustion gasoline engine. A year later, Kia unveiled the Brisa, Korea's first passenger car. By the end of the decade, Kia's technology was being used to manufacture vehicles like the Peugeot 604 and the Fiat 132.By the late '80s, Kia's lineup included new models like the Concord, Capital, Potentia and Pride. In 1987, Ford brought the Pride to U.S. shores, rebadging it as the Ford Festiva. A few years later, Kia's Avella was also imported by Ford, and marketed in North America as the Ford Aspire.Kia began selling vehicles in the U.S. under its own marque in the early '90s, trumpeting its presence with the introduction of the Sephia. The car's rollout was gradual; in the early days of its production, the Sephia was only available in selected Western states. By the mid-'90s, SUVs had emerged as a phenomenally popular vehicle category, coveted by drivers for their roominess and versatility; Kia caught this wave with the introduction of its Sportage SUV in 1995. By the end of the '90s, Kia's nationwide rollout was complete, with dealerships in every state but North Dakota.Financial difficulties in the late '90s prevented Kia from expanding its lineup, and Hyundai, Korea's other major automaker, acquired the company in a merger in 1998. Since then, Kia has introduced several new models and now has something to offer virtually every budget-minded buyer in the U.S. market. Kia has been on an upswing since its purchase by Hyundai, with improvements in build quality and overall refinement. Reliability had previously been a weak point, but improvements in that area and the initiation of a substantial warranty program in 2001 have bolstered the company's reputation with consumers.
